Interest in Television Receive Only (TVRO) satellite technology burst forward. The American TVRO boom caught the attention of premium cable programmers, who began to realize the potential of satellite TV. Back in the mid-1970s, TV reception was under the control of international operators, Intelsat and Intersputnik.

On March 1, 1978, the Public Broadcasting Service (PBS) introduced Public Television Satellite Service. Satellite communication technology caught on, and was used as a distribution method with the broadcasters from 1978 through 1984, with early signals broadcast from HBO, TBS, and CBN (Christian Broadcasting Network, later The Family Channel). TVRO system prices dropped, and the trade organization, Society for Private Commercial Earth Stations (SPACE), and the first dealerships were established.

Broadcasters realized that everyone had the potential to receive satellite signals for free, and they were not happy. But the Federal Communications Commission (FCC) was governed by its open skies' policy, believing that users had as much right to receive satellite signals as broadcasters had the right to transmit them.

In 1980, the FCC established the Direct Broadcast Satellite (DBS), a new service that consisted of a broadcast satellite in geostationary orbit, facilities for transmitting signals to the satellite, and the equipment needed for people to access the signals. In turn, broadcasters developed methods of scrambling their signals, forcing consumers to purchase a decoder, or a direct to home (DTH) satellite receiver, from a satellite program provider.

From 1981 to 1985, the big dish satellite market soared. Rural areas gained the capacity to receive television programming that was not capable of being received by standard methods.

The Satellite Broadcasting and Communications Association of America (SBCA) was founded in 1986 as a merger between SPACE and the Direct Broadcast Satellite Association. But by this point, American communication companies had soured on the prospect of Satellite TV. Broadcast cable was very successful at this time, and the satellite industry received a lot of negative press coverage. Fifty percent of all satellite retailers closed their businesses.

Business eventually recovered, but the illegal theft of pay television signals was still a problem. Ultimately, encryption has proven to be the ultimate salvation of the Satellite TV industry as it has made the transition from a hardware to software entertainment-driven business.

Early successful attempts to launch satellites for the mass consumer market were led by Japan and Hong Kong in 1986 and 1990, respectively. In 1994, the first successful attempts in America were led by a group of major cable companies, known collectively as Primestar.

Later that year, DIRECTV was established, and in 1996, the DISH Network a subsidiary of Echostar, also entered the satellite TV industry. DIRECTV's low prices forced competing DBS providers to also lower their prices. And an explosion in the popularity of digital Satellite TV ensued.